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Lucy is about to launch into her great master plan that will save the magazines that she runs - and, ultimately, herself. She has decided to combine Drrt and Now into one monstrous publication called Dirt Now - offering the credibility of Now with all the lurid fun of Drrt. But she only has one week to make it happen.

To start things off on the right foot, she heads into the conference room to show everyone a video of sharks eating each other in the womb - presumably this will give everyone the motivation that the need to not be the ones getting eaten, but instead to be the ones doing the eating. One particular old-timer of Now decides that he doesn't like what's happening, and Lucy lets him know, in no uncertain terms, that he's fired.

Don is followed in the garage by Prince Tyreese, who finds out that he works for Lucy, and Prince confronts her about the pictures. Thinking on her feet as she does so well, she asks Prince about the disappearance of Aundre G, a missing rap star, but he doesn't want to give it up, until Lucy threatens to publish the pictures. Eventually he caves when he sees that Lucy won't budge. It seems that Aundre G lost his head to his manager, and now it's in a jar someplace. Unfortunately, Brent won't let Lucy run the story without something more to support it, so she needs something else.

So now it's time to figure out the cover story for the next week, because if it isn't a huge hit, both magazines are gone. Lucy goes after a story about a Christian pop star who has a new release due out soon, but strangely she can't be found. Lucy sends Willa out on a drug buy, but Willa ends up getting high and not doing much more than getting sick, so it looks like she'll need Don to help figure out how to get to her.

The only problem is that Don has been seeing someone. Namely Kira (yes, the dead girl). You do remember that Don is schizophrenic, right? Well, it seems that after their nice conversation in the furnace room (at the end of Blogan), they really hit things off well, so Kira came to live with Don. Now her pregnancy is really starting to show, and to make matters worse, she doesn't like him leaving all the time to take pictures of other people. It's a little odd, but it actually is fun to watch.

She even helps Don figure out how to get to Connie Cris - the girl in question. Unfortunately it involves cutting off the tip of his finger to get into the hospital. But when he does, he gets some great pictures of the girl, who managed to fry her face while doing meth, and the cover turns out beautifully, with a headline of Connie Crisp that you can see in a number of episodes after this one.

Holt, meanwhile, is seeing his fame skyrocket, and producers are hitting him up to be the next big action star. There's just one problem - it seems that since Kira died, Julia has really been hitting the drugs hard, and now she can't even get back to work on her own, and that's now beginning to affect Holt's work. He might need to drop her to get ahead.

In this episode, we also meet Lucy's gay brother Leo, and it seems that he has a fashion-decorating business, and he just landed a great job to do the inside of an action star's house, so Lucy offered to do a spread on the whole project when it's done. But just before everything finishes up, we see that Leo and Jack - the star in question - are having a little thing all their own.

Nothing is as it seems in Hollywood, something that is hammered home when we see Julia head in to see Garbo, the dealer who Willa visited earlier. Interesting indeed.